The Delicate Balance

Meanwhile, it's no help to the fashion mags that designers -- their bread-and-butter advertisers -- are spending on digital media (which enable more direct communication with consumers and potentially more measurable results) to reach ... On its official Facebook page, Gucci publicizes its catalog and fashion shows with its 425000 fans directly. As part of its social media strategy, DKNY created an imaginary publicist character, DKNY PR Girl, to Twitter about the brand ...